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Plantar fasciitis, a disruptive heel pain condition!

Picture a lively group of tissue, known as the plantar fascia, hosting an inflammation party along the base of the foot. That’s what’s happening if you suffer from plantar fasciitis.


This resilient tissue, often overlooked, connects the heel bone to the toe base, providing support to the arch and ensuring your walking ability remains robust.

Increased tension or stress on the plantar fascia happens when weight is placed on the foot, like standing or pushing off on the ball of the foot and toes. These actions are common during walking or running. With repeated use over time, the fascia can lose some of its elasticity and become irritated during daily activities.


According to the National Institutes of Health, Plantar fasciitis occurs in about 10% of the general population, with 83% of these patients being active working adults between 25 and 65 years.


Plantar fasciitis can be caused by a number of things, such as:

  • An increase in activity level (like starting a walking or running program)

  • The structure or shape of the foot

  • The surface on which you are standing, walking or running

  • The type of shoes you are wearing

  • The weight you carry

  • Medical conditions such as rheumatoid arthritis or lupus

Plantar fasciitis pain often develops gradually and is commonly located near the heel. Occasionally, the pain can strike suddenly, such as when missing a step or jumping from a height. The discomfort is usually most severe upon waking in the morning or after extended periods of inactivity, hence the term "first-step pain." While the pain may reduce with activity throughout the day or after warming up, it can intensify after prolonged or strenuous activities. It may also feel more pronounced when barefoot or when wearing shoes with minimal support.


Some treatment options to treat plantar fasciitis, include physical therapy, applying ice, stretching, medication, and rest. In more severe cases, shock wave therapy or steroid shots may be recommended by your doctor.


If you are suffering from plantar fasciitis, we can help!

Stop in today to try the New Balance 1540 and experience wonderous relief.

Crafted with two layers of performance foam, the 1540 delivers a soft rebound and exceptional support. New Balance’s ENCAP midsole with soft EVA cushioning ensures premium comfort and durability, allowing you to stay on your feet longer with more comfort than ever before.


And don’t forget - the Taculus, is our Shoe of the Month for March!

*PLUS - when you buy 1 pair of Viktos Taculus boots, you’ll receive a pair of our prefabricated inserts at 25% OFF!

This offer is only valid until March 31, 2024 - so don’t delay!

Some restrictions apply Not sure which shoe is best for you? Don't hesitate to give us as a call at: 904-356-0459 or just come on by to our store, located conveniently at: 845 Blanding Blvd., Orange Park, FL 32065

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