HISTORY & HERITAGE

New Balance has been rooted in innovation ever since William Riley, a young English immigrant, designed his first flexible arch insert in 1906. The arch was inspired by his observation that his backyard chickens, standing on three claws, achieved perfect balance. Today, innovation and entrepreneurial spirit - together with quality, craftsmanship and a dose of risk taking - continue to drive our global business success. But that's not the whole story. From the beginning of their leadership in the 1970s, Jim and Anne Davis sought to build a values-based company infused with a culture of respect and responsible leadership. The New Balance core values of Teamwork, Integrity and Total Customer Satisfaction keep us focused not only on winning, but on how we win. 

For the full story visit https://www.newbalance.com/our-purpose.html