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Writer's pictureHonor Creasy

More than just dad's shoe

Dad shoes are the affectionate name given to the old school style white chunky shoes dads were known for wearing. While comfortable for dad, their children were generally ashamed of how out of style they were.


Times change though and today's shoes you would consider "dad shoes" are some of the more stylish and comfortable shoes you can wear. The New Balance 990 is one such shoe.


New Balance knows comfortable sneakers. It is their job after all. The 990, in particular, is made in the USA and has been for over 75 years. Its style has evolved with time but still keeps in mind the original 990 design making it the legend it is today. Its superior stability keeps more than just dad's feet supported all day.



When dad's working in the yard all day or taking the dog for a walk, he knows where to look. But what if mom is going for a run, building forts in the yard or in need of good looking sneakers for her new favorite pair of jeans? The 990 is fit for them.


It's breathable mesh also deserve a mention. A staple in New Balance shoes, the 990's mesh is designed to let your feet breathe. With so much to offer, it looks like the Dad Shoe of the past is actually as good as dad always said. Maybe we'll eventually stop calling them Dad Shoes and just think of them as comfortable shoes for all.


 

  • 12 mm drop: due to variances created during the development and manufacturing processes, all references to 12 mm drop are approximate

  • Blown rubber outsole

  • ENCAP® midsole technology provides support and maximum durability

  • Manufactured in the US for over 75 years and representing a limited portion of our US sales. New Balance Made is a premium collection that contains a domestic value of 70% or greater.

  • Pigskin/mesh upper

  • Dual Density Collar Foam

  • ENCAP PU Ring with EVA Core



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