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Why You Need the New Balance 990: A Timeless Classic for Your Feet

Regarding athletic footwear, one brand has consistently stood out for its commitment to quality, style, and performance: New Balance. With over 100 years of experience, New Balance began as a single-person operation and has expanded to a global corporation. As one of the top shoe brands in America, the company is known for its sneakers. Among their impressive lineup of shoes, the New Balance 990 is a popular option that has earned a special place in the hearts of athletes, fashion fanatics, and comfort-seekers alike. In this blog, we will explore five reasons why the New Balance 990 should be one of your go-to shoes.

Unmatched Comfort

Like all New Balance sneakers, the 990 is designed with care to deliver unparalleled comfort to your feet. Its design includes a combination of advanced New Balance cushioning technologies that work together to provide support and shock absorption. The shoe features the iconic ENCAP midsole. Encap is a core of soft-cushioning EVA in the midsole with a tough polyurethane rim for more support and durability. It creates a perfect balance of support and comfort. Whether taking a leisurely stroll around the block or going for a rigorous run, the 990 ensures your feet remain delightfully cushioned.

Superior Craftsmanship

New Balance is also known for its craftsmanship, and the 990 is one of many great examples of its dedication to excellence. The company prides itself on the quality of its materials and how they help to improve their shoe. Each pair of 990s has premium materials that increase its longevity. You can be sure your shoes are worth it because their high-quality materials mean they will last. The suede and mesh upper does more than enhance the shoe's looks. It also adds to its overall breathability making these sneakers perfect for year-round wear. Hot feet in the summer are uncomfortable, and a breathable shoe helps to keep your feet cool. The attention to detail in every aspect of New Balance shoes shows how committed they are to providing their customers with the best.

Timeless Style

“Dad shoes” are the affectionate name given to the old-school, white, chunky shoes dads were known for wearing. The New Balance 990 is considered, for most, a part of the “Dad shoe” category. Luckily, this reputation hasn’t stopped it from becoming a popular New Balance pick. Over time, this “Dad shoe” has become a stylish addition anyone can wear. You’ll find anyone from models to suburban dads falling in love with the 990. The iconic shoe has managed to strike the perfect balance between function and fashion. With its classic silhouette and timeless design, the 990 effortlessly complements a variety of outfits from casual streetwear to more formal attire. Fashion trends come and go, but the 990's timeless look has proven to be enduring, making it a versatile wardrobe staple that always stays in style.


The New Balance 990's versatility goes beyond its ability to match a varied style of outfits. Versatility means adapting to different functions or activities. This shoe is suitable for a wide range of activities, making it a genuinely all-purpose sneaker. Wear it when you're heading to the gym for a much needed work out, grab it when you're embarking on a hiking adventure, or slip it on to simply run errands around town. The 990's performance and support will have you covered. The shoe's reliable traction ensures stability on various surfaces, giving your feet confidence with every step.

A Legacy of Trust

Again, The New Balance brand has an impressive legacy over the past 100 years and has become a favorite among athletes, celebrities, and everyday individuals for decades. This lasting popularity is a testament to how much faith New Balance consumers have in the brand and the product. When you buy the New Balance 990 or any New Balance shoes you can be sure you're buying into a legacy of comfort and performance.

Final Thoughts

In conclusion, the New Balance 990 is not just a shoe; it's an experience. Its unmatched comfort, superior craftsmanship, timeless style, and versatility make it a must-have for anyone seeking the perfect footwear companion. Whether you're an athlete aiming to improve performance or a fashion-conscious individual looking for a stylish yet functional shoe, the New Balance 990 will not disappoint. Embrace the legacy of trust that comes with owning a pair of 990s, and treat your feet to the luxury they deserve.

Get your own pair of New Balance 990s and another pair of New Balance shoes and you’ll receive a $15 gift card. Gift it or save it for yourself for $15 off a future purchase. Some restrictions apply. Offer ends August 30 2023.

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